Digital marketing is the use of digital channels, platforms, and technologies to promote products or services to consumers. Unlike traditional marketing, which may use methods like print ads, billboards, or TV, digital marketing focuses on online avenues, reaching people where they spend much of their time—on the internet.

Scope of digital marketing

The scope of digital marketing is vast and continues to expand as technology evolves and consumer behavior shifts toward digital platforms. Digital marketing refers to the use of digital channels, tools, and technologies to promote products, services, or brands to a targeted audience. Here’s an overview of the various aspects of digital marketing and its scope

Techniques of digital marketing

1. Search Engine Optimization (SEO)
   Technique: Optimizing your website and content to rank higher in search engine results pages (SERPs).
   Key Strategies:
   Keyword Research: Identifying the terms and phrases people search for.
   On-Page SEO: Optimizing title tags, meta descriptions, headers, and content.
   Off-Page SEO: Building backlinks through guest posts, outreach, and social shares.
   Technical SEO: Improving website speed, mobile-friendliness, crawlability, and security (e.g., HTTPS).
   Content Optimization: Ensuring content is high quality, relevant, and valuable to users.